For most entrepreneurs, finding new clients is a struggle. Very few entrepreneurs know precisely who their ideal client is, or how to attract those people to their business. The simple 2 step process below will help you literally attract your ideal clients to your business. Step 1: Identify your ideal client (your customer avatar) Once you’ve identified the areas in which you are able to help someone, the next step is to identify who is most likely going to want your help. A mistake many entrepreneurs make is assuming they can help everyone. A relationship coach, for example, could assume that everybody wants to have better relationships. But from a marketing perspective, trying to attract everybody is a big mistake. You need to get specific. You need to identify your customer avatar . Your customer avatar is essentially a representation of your ideal client. It’s the specific combination of demograph...
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